I also have this huge fascination for how studios market and brand their movies. Successful movie marketing has a big correlation with successful box office results, sadly even if the film sucks, (aka Twilight, don't worry fans, I also went to watch all their movies...
I hope you'll tune in my blog in the future, because cool pictures, videos and ideas will be posted. That means you wont need to finish reading my blurbs. I'm cool with that, as long as you enjoy the show.
So, I will leave you with this awesome new pre-show promo for Cineplex's Brand Anthem "What's your movie moment?" created by this Toronto ad agency called Cloud AdAgents. If you guessed already, mine is from Forest Gump, what's yours?
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